Wellness Tourism Could Top $900 Billion In 2030—Luxury Hotels Are Racing To Keep Up
These 12 luxury hotels are leading the luxury travel shift through immersive White Lotus-style wellness programming, longevity-driven design and destination spa experiences.
Luxury travel is taking a moment for self-care.
Across the globe, hotels are offering experiences that immerse guests in restoration and renewal. The focus on wellness travel includes hotels and resorts that are competing in the wellness category, offering daily fitness regimens, longevity and energy programs, extensive luxury skincare and anti-aging supplements. Research forecasts that by 2030, wellness travel will become a
$900 billion industry. According to
Virtuoso’s annual Luxe Report, influence from film and television shows like “The White Lotus” is catalyzing the trend.
However it arrived, the moment finds luxury hotels around the world competing for best-in-class status via their wellness programming. In the luxury travel landscape, the sovereignty-over-self philosophy is here. These 1 hotels allow luxury travelers to claim it.
Not all Grecian wellness philosophies and traditions have endured into the 21st century, but the land that birthed them did.
Anthology of Athens, a boutique hotel from the Leading Hotels of the World, opened in late 2024 with an appeal to wellness-focused luxury travelers seeking a deeper connection to the ancient empire. Its Balaneion Spa has expected indulgences: steam room, massage room, a serene relaxation area and a full suite of spa services. What sets Anthology of Athens apart is an intellectual approach to the philosophy of wellness, found in the lobby library and a curated lecture series featuring scientists, educators, and subject-matter experts, exploring topics such as Greek philosophy, botany in ancient and modern Greece, mythology, literature, and rituals of ancient spas.
Full article here: https://www.forbes.com/sites/paulaconway/2026/04/15/wellness-tourism-tops-900-billion-luxury-hotels-are-racing-to-keep-up/